Open Graph metadata provides several benefits for websites, including:
Improved social media sharing: Open Graph metadata allows you to control the title, description, and image that are displayed when your website is shared on social media platforms such as Facebook, Twitter, LinkedIn, and others. This can increase click-through rates and drive more traffic to your website.
Consistent branding: By setting the Open Graph metadata, you can ensure that your website's branding is consistent across all social media platforms, which helps to establish your brand identity and make it more recognizable to users.
Better search engine optimization: Open Graph metadata can also help with search engine optimization (SEO). By including relevant keywords in your title and description, you can improve your website's visibility in search engine results pages (SERPs).
Increased engagement: When users share your content on social media, the Open Graph metadata can help to make it more engaging and visually appealing, which can increase the likelihood that other users will click on the link and engage with your content.
Overall, Open Graph metadata is an important tool for website owners who want to improve their social media presence, increase traffic to their website, and improve their search engine rankings. Resource: https://ogp.me/